Marketing Specialist (f/m/d) - Labels & Flexible Packaging

Marketing Specialist (f/m/d) - Labels & Flexible Packaging

Durst is a world-leading manufacturer of advanced digital printing and production technologies, headquartered in Brixen, South Tyrol, Italy. Our core business is digital inkjet printing and the related ecosystem of inks, software and services. In our Label & Flexible Packaging market segment, we develop and market digital printing systems for various applications in the label sector that are used worldwide.

As a Marketing Specialist (m/f/d) in this fast-growing business unit, you will be responsible for the development and implementation of operational marketing plans/campaigns (online/offline) in close coordination with sales management and product management and will oversee various projects such as trade fairs and customer events. You report directly to the Global Sales Manager Label & Flexible Packaging. We define your goals and your scope of action together based on our long-term corporate strategy and our communication guidelines

Main tasks of the role:

  • Definition and implementation of strategy and communication for "Lead generation" in cooperation with product management and sales management.
  • Development and implementation of target group-, product- and media-specific marketing measures for the various communication channels (online/offline)
  • Development and support of the marketing tool in the CRM system Dynamics 365 for campaigns, event management, webinars, lead management, as well as the "Customer Journey". 
  • Conception and implementation of all marketing-relevant media such as brochures, presentations, advertising, in order to support the sales process
  • Independent handling of marketing communication projects (trade fairs, events), also in cooperation with external partners
  • Close cooperation with/management of external service providers and agencies in the implementation of various communication and marketing activities.
  • Central contact person for the segment-specific marketing activities of the worldwide Durst subsidiaries and partners
  • Direct customer contact/visits as well as contacts with "segment-relevant" media, press agencies etc.

Your Profile:

  • You already bring extensive marketing know-how from your education or previous experience.
  • Ideally you already have experience in the B2B environment (online/offline), know-how in the printing industry or in the area of technical capital goods is an advantage
  • Your conceptual strength speaks for itself, personally you are a good team player with a "hands-on" attitude.
  • Languages: German/English spoken and written, other languages are an advantage

Our offer:

  • The chance to become a Durst‘ler – enjoy attractive additional benefits such as  supplementary insurance, a brand new office space including gym, coffee shop, e-scooters, etc. just to name a few
  • Attractive product portfolio and collaboration with one of the best-known high-tech companies in South Tyrol
  • Varied range of tasks in an innovative and dynamic environment 
  • Long-term perspective and learning/development opportunities in a successful, international company

We will be able to discuss everything else you would like to know about our "little big company", Durst and its Durst‘lers, our work environment and other details during the job interview. 

We look forward to receiving your application!