Innovation Marketing – foresight future business opportunities (f/m)

Innovation Marketing – foresight future business opportunities (f/m)

Innovation Marketing – foresight future business opportunities (f/m)

 

Your mission:

You will study trends, consumer behaviors and cultural shifts to identify future business opportunities. You will develop creative positioning approaches and check them with our target groups. Create interesting innovative concepts and develop/select those in line with the Loacker long term strategy. Support early validation processes among different hierarchical levels. Lead innovation projects kick offs and rally people from different teams around those projects.
Your playground:

  • Market research, trend- and social-listening analysis – data driven approach
  • Consumers´insights gathering 
  • "Develop thrust" e.g. product strategy, innovative product positioning, early communication concepts
  • Prototyping and product testing
  • Hand over to product development and industrialization team

Your skills & experience:

  • Solid Strategy, Trend Research or Innovation background, backed by (multinational) marketing experience, ideally in FMCG
  • Ownership, leadership
  • Creativity and Curiosity
  • Risk-taking and resiliency
  • Networking
  • English + at least one language between Italian and German

Was wir bieten:

  • Strukturierte und digitale Prozessabläufe
  • Abwechslungsreiche und spannende Tätigkeiten
  • Motiviertes Team
  • Stetige Weiterbildung an unserer „Loacker Academy“
  • Ein umfangreiches Onboarding-Programm

Place to be: Auna di Sotto, South Tyrol (Italy)

Does this sound like you? If so, we look forward to receiving your online application