Digital Marketing Specialist (f/m/d)

Digital Marketing Specialist (f/m/d)

Digital Marketing Specialist (f/m/d)

Are you passionate about digital sales and marketing? Have you gained experience in driving and building digital sales channels via digital advertising, websites and social media platforms? Are you always up to date with the latest trends and have an affinity for numbers?

We are looking for a person to join the Digital Commerce Team, where your contribution will be essential in optimizing the performance of Loacker's digital sales channels on a global level. Your passion and enthusiasm, as well as your experience in the field will make you the perfect addition to an interdisciplinary team, where you will report to the Field Manger Digital Commerce Marketing.

Your responsibilities:

  • Implement and execute the marketing plan for digital sales channels and analyze its results under the guidance of the field manager
  • Execute and optimize conversion, lead generation and traffic campaigns to meet key performance metrics
  • Coordinate and collaborate in content production and its optimization for digital sales channels
  • Closely collaborate in an interdisciplinary digital marketing team to improve digital advertising campaigns
  • Provide periodic analysis of and strategic insights for all digital channels and marketing activities and derive learnings for continuous improvement
  • Coordinate media agencies under the guidance of the team leader

Your profile:

  • Your passion: digital marketing, advertising, sales and communication
  • Your education: University degree in Business, Marketing or Digital
  • Your experience: 3+ years in a similar role
  • Your competencies:
    • Digital Performance Marketing and Advertising
    • UX-writing
    • Google Analytics
    • Experience in project management and collaboration in an interdisciplinary team
    • Experience in working with CMS, eCommerce platforms is considered a plus
    • Analytical skills and excellent knowledge of Excel
  • Your personality: Outgoing, autonomous, proactive, Problem Solver and Team-player mentality
  • Your languages: Fluent in English and Italian, German is a plus

Our offer:

  • Opportunity to grow in a young and dynamic team
  • Contribute to the success of multiple digital sales channels
  • Gain experience in collaborating with an international team to achieve strategic company objectives
  • Work location in the mountains of Bolzano with opportunities for home office
  • Loacker Academy: growth and learning opportunities
  • Dedicated onboarding

Location: Bolzano, South Tyrol (Italy)

Does this sound like you? If so, we look forward to receiving your online application